Google SEO – 6 Fundamentals
1. YOUR WEBSITE DESIGN
I am sure most people enjoy an attractive website with good layout to aid absorbing the information contained within. However, do bear in mind the unison of; On-The-Page-Optimisation and Search-Engine-Optimisation to maximise your page’s full potential.
It goes without saying the 2 methods of getting traffic from search engines are:
A: Paying for advertising – AdWords (Google) or equivalent other
B: Organic listings in the main window – Free
You choose which of the above suits your needs at this time. I shall tackle some of the Organic methods for a few reasons namely;
*Focusing on working with low to no capital
*I believe Organic results tend to achieve a better CTR – Click Through Rate.
2. PAGE TITLE
Wording of your Title is Crucially important and needs great attention because:
*This will contribute to giving Google seo indication to your site/page subject
*Compelling titles can entice searchers to ‘Click’ when seen in search results
However, luckily for you the above is not the end of the story! We do have to get a correct desirable balance namely:
*It will help if your main keyword can be used within the title
*Make your title enticing and motivational to aid increase CTR
Something Note worthy: Search engines love sites which contain keyword relevancy within the Url. For example:
CatKitBag dot com/foods/budget-cat-food/ instead of (Not real sites)
CatKitBag dot com/foods/id?123/ (Demo purposes only)
If you are using certain blog platforms to build your sites you will have control over this via the: ‘Permalinks’ (or equivalent) relatively straightforward.
Along with top First Class content and good flowing site layout, you’ll also have to establish Outgoing and Incoming links from other websites commonly referred to as: Link Building. A major step forward for increasing websites rankings. Be mindful to give valuable information and useful tips.
Allow me to expand on the above. I have already in the section 2. Page Title outlined the Importance for Writing your Page Title. Do you know that if someone who has a higher ranking than you as a result of a better quality and quantity of SEO work. Although you are both on the same page for example they being No. 3 and you No. 10 being higher than you they will naturally receive more CTR. However, that’s not the end of the story… Should you have a much more compelling and inspirational Title than them a number of searchers will be motivated to click on your ad instead! This Tip is worth it’s weight in Gold if done well make no mistake!
4. SITE MEDIA
Pictures and Video are of great value in two ways as it gives people whom prefer to watch something rather than read something a preference. Some people are hugely motivated by still images. That all said, on site media is an added bonus only. It is not as important as the text! You have to get this into your thinking when producing your information for your audience. Quality text is your first and most important point of information backed up with pictures and video of the subject matter.
5. BACK DOOR TACTICS
Back Door Tactics, I will keep this heading brief… You won’t go far wrong if you consider the guys and gals at Google HQ and other search engine services providers to be somewhat… Well, let’s just say – They ain’t Dumb! You will do yourself a huge favour if you avoid techniques which at best can be described as un-ethical!
Also do avoid spamming your keywords. 2-4% is believed to be acceptable.
So my friends be warned, if the worst comes to the worst you could find your pretty little site De-Index… All that work down the drain and coming to absolutely nothing!
6. ARTICLE ORIGINALITY
Lack of time, effort and laziness leads people to neglect this heading. Under no circumstances duplicate an article placed on your website in an article directory or anywhere else for that matter. For directory articles write a totally fresh and new article, based on the same topic if you wish that’s fine. Always place unique and original written material on your site to ensure value and integrity. Some take the half way house approach in as much – They place originals on their sites but the same on various article directories. Well, if you want my advice you will do yourself a huge favour and rewrite every article for every directory for ultimate results… Well, you may be thinking it’s an awful lot of work and you’d be right and I will tell you something else my friend… You have to do it if you wish to build a site with Good Google SEO prospect.